This is what we made for the word Uptight

[əp-ˈtīt] - adjective

:being in a tense state

Highs & Lows

Carly Ayres

High: this one RULES. ok, potentially not our finest, but we couldn't find a tightrope, which i think was another fine concept. we made it out of cut paper which i was into and nicky helped cut and erase the letters. looks tight.
Low: eh, not much of a low. definitely losing steam, but otherwise ¯\_(ツ)_/¯

Andrew Herzog

High: We struggled a bit in the concepting phase. I think due to lack of energy but were able to agree and further develop and idea around a shirt that an uptight person might wear. Nicky and Carly wanted to physically make it and I wanted to mock it. In the end we physically made it and shot it. I think it was the right way to go. The end result was 👍
Low: No low on this one. Good communication and execution.

Nicky Tesla

High: Vibes are relaxing a little so that's good. Had a clever idea but it wasn't actionable so it got scrapped-- it's ok.
Low: Was slim pickings as far as concepts go and our production quality has been better before, but overall a successful project given the time.