This is what we made for the word Loft

[lȯft] - noun

:floor consisting of open space at the top of a house just below roof often used for storage

:floor consisting of a large unpartitioned space over a factory or warehouse or other commercial space

Highs & Lows

Carly Ayres

High: we had two pretty solid concepts 15 minutes in (a quick lil video and the one we executed), quickly chatted through them and chose a final one to follow through on with our remaining time. it was pretty straightforward — a series of gifs lofting things in our space — but i think it turned out really nicely.

Low: not much! this was a quick, clever one and pretty easy to execute. production work again fell on andrew (photo editing), but we were all able to help in lifting up and lofting objects in the space, which was nice

Andrew Herzog

High: This concept was very peaceful. We lofted groupings of things in the room. It worked out really well. It was a nice conceptual exploration that involved physically moving things around.

Low: Feeling a little tired but other than that no real low.

Nicky Tesla

High: This one was v relaxing and went pretty smoothly.

Low: No real lows. It’s simple but that’s fine— we got some good images out of it.

This is what we made for the word Loft

[lȯft] - noun

Highs & Lows

Carly Ayres

Low: not much! this was a quick, clever one and pretty easy to execute. production work again fell on andrew (photo editing), but we were all able to help in lifting up and lofting objects in the space, which was nice

Andrew Herzog

High: This concept was very peaceful. We lofted groupings of things in the room. It worked out really well. It was a nice conceptual exploration that involved physically moving things around.

Low: Feeling a little tired but other than that no real low.

Nicky Tesla

High: This one was v relaxing and went pretty smoothly.

Low: No real lows. It’s simple but that’s fine— we got some good images out of it.

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