WTF?
LIVE

This is what we made for the word Hail

[hāl] - noun

: something that gives the effect of a shower of hail

Highs & Lows

Carly Ayres

High: we had a few good ideas for this, but ultimately went with hailing confetti. i was amped to put my reserve confetti to use. (i always make sure that i have a few bags on hand.) it was pretty quick to execute, too, which gave us some extra time for lunch.
Low: it was pretty low-hanging fruit, which was great for having some breathing time, but wasn't awe-inspiring. probably could've pushed that a bit further.

Andrew Herzog

High: We had a lot of ideas to choose from which was nice. Ultimately we ended up going with the hailing confetti. It was pretty quick to execute too.
Low: Ultimately looking at it now I kind of wish we would have done a slow-mo or maybe reshot but it's tough to make that call when you're sprinting to execute. We'll have to keep that in mind as we move forward.

Nicky Tesla

High: Our idea ended up being really simple and it didn’t that much time to get done so its nice that we had a second for breathing room.
Low: Probably a little too easy, or at least it feels that way when we only got 1 solid gif out of it.